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  • Empowering Climate-Resilient Farming: ACC’s Solar Boost

    Empowering Climate-Resilient Farming: ACC’s Solar Boost

    In the hot, dry lands of Chhatatand village in rural India, farmers like Bhagywati Devi used to worry every day about rain. No rain meant no crops, no food, and no money. But now, things are different. ACC, a big company in cement and building materials from the Adani group, is working with the Adani Foundation to bring climate-resilient farming to places like this. They use smart ways to save water and grow food better, even when weather is bad. This helps farmers fight low crop yields and crazy rain patterns through climate-resilient farming practices.

    Bhagywati is 47 years old. She has three kids and a husband who works hard as a daily labourer. Life was tough. School fees piled up, and food was always short. “We waited for rain like kids wait for sweets,” she says. When it didn’t come, her fields turned brown. She had to use diesel pumps for water, but they cost too much money and made dirty smoke. Crops failed often, and her family went hungry.

    In 2024, everything changed for Bhagywati. She was one of 20 farmers picked for the Adani Foundation’s solar irrigation project. ACC helped make it happen. Now, a solar pump sits in her small half-acre field. It uses free sunshine to pull water from the ground and send it straight to her plants. No more waiting for rain or paying for diesel. “It’s like a magic machine from the sky,” Bhagywati laughs, her face lighting up.

    With steady water, her crops grow strong all year. She plants rice and veggies without fear. Yields doubled fast. Before, she earned just enough to scrape by. Now, she makes an extra Rs 6,000 each month. That’s big money here—it pays for better food, fixes the house roof, and saves for her youngest girl’s college dreams. “I used to work sun-up to sun-down just to eat. Now, I have time for my family,” she says. She cooks hot meals, helps kids with homework, and chats with neighbors. Her tired hands still work the soil, but her heart feels lighter.

    ACC didn’t stop at water. They taught her trellis farming too. It’s a simple trick: Grow climbing veggies like beans and gourds on tall frames made from sticks or wire. This saves space on her tiny plot. Plants grow up, not out, so she fits more in. “My land was too small before. Now, veggies climb high like happy kids on a swing,” she jokes. Extra harvest means more to sell at the market. Buyers pay good prices for fresh, clean produce. Her income grew again, and people in the village notice. Once, folks saw her only as a wife helping out. Now, they call her for advice on farming. She speaks up in meetings, proud and strong.

    Bhagywati’s story shows the power of climate-resilient farming. ACC brings easy tools like solar pumps and trellis setups to far-off villages. These aren’t fancy gadgets—they’re helpers that fit real life. Farmers learn to use less water, grow more food, and earn steady cash through climate-resilient farming methods. No more chasing rain or burning fuel. Instead, they build safe futures.

    Take Bhagywati’s family: The extra money bought new clothes for festivals. Her middle son dreams of being a teacher, not a labourer. The little girl studies without worry. “ACC gave us more than tools. They gave us hope,” Bhagywati says, watching her kids play under the green vines.

    Across India, thousands like her face the same fights—hotter days, less rain from climate change. But with ACC and Adani Foundation’s work, rural spots like Chhatatand are turning green again. One farmer, one field at a time, they’re proving small changes make big waves. Solar power waters the land. Smart farming lifts spirits. And stories like Bhagywati’s spread, inspiring others to try climate-resilient farming.

    In the end, it’s not just about crops. It’s about families thriving, kids learning, and villages growing strong. ACC builds more than cement—they build lives that last, rain or shine.

  • Empower CSR Careers in India: 2025 Prosperity Surge

    Empower CSR Careers in India: 2025 Prosperity Surge

    By Eldee

    Within the busy corridors of India’s corporate world, CSR careers in India are not a specialty field, but an exciting ecosystem with plenty of opportunities. With the national mandated CSR spend exceeding Rs 25,000 crore in FY 2024-25, young professionals have taken to these career paths, blending ethical impact with enviable paychecks.

    Consider a graduate from an underprivileged background finding a way into a CSR careers in India job description, entering as an officer in a fintech space in Mumbai at Rs 4-6 lakh per year, making it to manager in 5 years at Rs 15 lakh. This is not aspirational marketing; this is a real opportunity in CSR careers in India, when purpose and profit create options with 15-20 % job growth annually.

    However, as climate considerations and the demands for social equity ramps up, one insists, can CSR careers in India democratize access or remain locked in privilege, only the urban elite create value from?

    The magnetic pull of CSR careers in India stems from regulatory firepower and market evolution. The Companies Act 2013’s 2% profit directive has morphed into a strategic imperative, with education gobbling 30% of funds, healthcare 25%, and sustainability initiatives claiming 20%. This fuels diverse CSR careers in India, from impact analysts crunching data for SEBI’s BRSR reports to coordinators spearheading rural skilling programs in Gujarat’s arid belts.

    Salaries for CSR careers in India are better than in many traditional sectors: entry-level CSR careers in India are between Rs 3-6 lakh, mid-management salaries are at Rs 8-15 lakh, and C-suite management salaries in the tech corridors of Bengaluru are Rs 25-40 lakh, with raises at 9.5% that are substantially over the national average. When reviewing LinkedIn’s job pulse report for CSR careers in India, over 600 live opportunities exist for a wide range of matters, including renewable energy in Chennai to community outreach in Delhi, catering for Gen Z’s quest for SDG careers.

    What makes CSR careers in India must have? Digital disruption – we are no longer phenomenon-driven philanthropy, nor CSR careers in India. CSR careers in India require full fluency in the use of technology for social change whether it is estimating community change outcomes using artificial intelligence or engaging in blockchain interaction with NGOs towards accomplishing a transparency agenda to raise aid. In this hybrid, new CSR careers begin to appear: ESG specialists auditing supply chains, or sustainability leads on circled economy initiatives.

    Salaries in CSR careers in India are superior to that of many more traditional career sectors: starting salaries for beginners in CSR careers in India range from Rs 3-6 lakh; mid-career salaries for managers are Rs 8-15 lakh; and senior executives or C-suite roles in tech hotspots in Bengaluru can make Rs 25-40 lakh with annual raises of 9.5% that outpace national averages. LinkedIn’s data shows there are over 600 live resumes in the CSR careers in India field of practice—ranging from renewables in Chennai to community outreach programs in Delhi—symbolizing some of the most exciting employment opportunities for Gen Z students looking to advance careers in CSR and the SDGs.

    What makes CSR careers in India exciting? The answer is digital disruption. Gone are the days of executing passive philanthropy. CSR careers in India today require a level of fluency in technology—using AI to track outcomes in communities or employing blockchain to work with NGOs. This technical fusion is creating exciting and innovative CSR careers in India, such as ESG (environmental, social, governance) specialists working to assess supply chains of products or sustainability lead working with companies on circular economy projects in Maharashtra.

    Further, CSR careers in India that focus on climate action will continue to be a growth area due to India’s goal of net-zero by 2070—everything from training in renewable energy to community drive for water conservation, all straddling corporate priorities with national goals. Newly emerging locations like Bihar offer a wide-open frontier for students seeking CSR careers in India, and the potential of jobs that shape policy and increase mobility and world exposure is very exciting.

    Although CSR careers in India are seen as exciting, there are important factors that take away from the experience. There are not enough qualified people for CSR careers. Seventy percent of the CSR jobs are in the Rs 15-50 lakh salary category. Barriers for entry also prevent many people from Tier-3 towns or non-elite institutions from getting CSR jobs. Examples of barriers include extensive certifications like GRI and field experience with NGOs.

    While women dominate social change work at the grassroots level, many get stuck in glass ceilings in senior CSR jobs in India. Regulatory hurdles can lead to long decisions that help organizations accomplish their CSR goals. Corporations express the need for more analytical and engagement skills, yet underinvest in training initiatives, leading to underwhelming outcomes from well-intentioned plans.

    Reforms are necessary to strengthen CSR careers in India. Governments should finance the establishment of CSR academies within public colleges that will provide ample education, combining analytical frameworks with hands-on programs, improving both the number of people in the CSR pipeline and knowledge. Companies should establish and uphold diversity of talent mandates, shifting gaps in CSR talent to a workforce pipeline of diverse talent.

    For prospective pioneers yearning for CSR careers in India, the formula is straight forward: Start with an internship from Tata Trusts or an initiative with HUL on sanitation; take examples from free Coursera modules on ESG frameworks, and include data informed wins like “I orchestrated a Rs 5 crore initiative that impacted 10,000 lives” in your CV. The compassion and execution in the context of CSR careers in India is not replaceable in a world shape by AI.

    With CSR spending expected to reach Rs 50,000 crore by 2030, India is gearing up to create lakhs of CSR careers that will connect urban prosperity with rural resilience. And this green-collar transformation is not only economic; it’s cultural, changing the notion of work toward the lens of equity. For India’s youth, CSR careers in India beckon not as a sideline, but as the main event: Wear the mantle, and lead the legacy.

  • Delhi Government, SOS Children’s Villages forge partnership to uplift 350 orphaned children

    Delhi Government, SOS Children’s Villages forge partnership to uplift 350 orphaned children

    The Department of Women and Child Development of the Delhi government and SOS Children’s Villages India signed a five-year partnership on Wednesday to implement the government’s Sponsorship Scheme, aiming to provide holistic care for 350 children without parental care in the capital.

    The Memorandum of Understanding (MoU), signed by Mitali Namchoom, Director of the Department of Women and Child Development, and Sumanta Kar, CEO of SOS Children’s Villages India, at the department’s New Delhi headquarters, focuses on enhancing family-based care through SOS India’s Kinship Care Programme. This partnership will support children’s emotional, physical, and educational development, ensuring they grow into self-reliant individuals.

    “This partnership ensures every child grows up with dignity, surrounded by care and stability,” Namchoom said, highlighting the importance of preserving family bonds and cultural identity.

    Kar added, “Through this partnership, we will empower caregivers with psychosocial and educational support, enabling children to thrive with hope and confidence.”

    The partnership leverages SOS India’s expertise to strengthen the Sponsorship Scheme, aiming to transform the lives of Delhi’s vulnerable children.

  • Western Financial, Wawanesa Donate $100,000 to Boost Manitoba Healthcare

    Western Financial, Wawanesa Donate $100,000 to Boost Manitoba Healthcare

    In a significant boost to Manitoba healthcare, the Western Communities Foundation, the charitable arm of Western Financial Group, and Wawanesa Insurance have jointly donated USD 100,000 to the Health Sciences Centre (HSC) Foundation’s Operation Excellence Campaign.

    Announced on Wednesday, this contribution will fund state-of-the-art surgical equipment at Manitoba’s largest hospital, aiming to enhance patient outcomes and advance surgical innovation.

    The donation reflects a shared commitment by both organizations to foster healthier, stronger communities across Canada, ensuring that Manitobans have access to top-tier medical care when they need it most, the company said in a statement.

    The Health Sciences Centre in Winnipeg is a cornerstone of Manitoba healthcare, serving countless families, friends, and neighbours across the province.

    Evan Johnston, President and CEO of Wawanesa, emphasized the personal connection many feel to the hospital. “As a company that calls Manitoba home, we all know someone who has relied on HSC’s care, whether it be a family member, friend, or neighbour,” Johnston said.

    “This donation continues our 129-year tradition of supporting Manitobans. By partnering with Western Financial Group, we’re helping ensure our community benefits from cutting-edge healthcare that saves lives and improves wellbeing.”

    Grant Ostir, CEO of Western Financial Group, echoed this sentiment, highlighting the human impact of the donation. “At the Western Communities Foundation, we’re dedicated to standing by Canadians in moments that matter,” Ostir said.

    “This $100,000 gift will support HSC’s investment in advanced surgical tools, leading to better patient care, higher survival rates, and stronger communities. We’re proud to work alongside Wawanesa to support the frontline healthcare teams who make excellence in Manitoba healthcare possible every day.”

    The donation is part of the broader mission of the Western Communities Foundation, established in 2001, to build safer and stronger communities across Canada.

    In 2025, the Foundation has continued its impactful work, from aiding wildfire recovery efforts to funding youth education through bursaries and supporting vital infrastructure projects nationwide.

    Since its inception, the Foundation has donated over USD 9 million to community initiatives, creating spaces where Canadians can thrive. For more details on their efforts, visit www.westerncares.ca.

    Wawanesa Insurance, a mutual insurer founded in 1896, also plays a significant role in community support, investing USD 3.5 million annually through its community impact program. This includes initiatives like Wawanesa Climate Champions, which funds projects to build climate resiliency, as well as other programs that strengthen the communities where their members, employees, and broker partners live and work.

    With over USD 4 billion in annual revenue and USD 11.5 billion in assets, Wawanesa serves 1.87 million members across Canada through its subsidiaries, Wawanesa Life and Western Financial Group. Learn more about their community efforts at www.wawanesa.com/canada/community-impact.

    The USD 100,000 donation to HSC’s Operation Excellence Campaign is a lifeline for Manitoba healthcare, ensuring that patients receive world-class treatment during critical moments.

    The campaign focuses on equipping the hospital with advanced technology to improve surgical precision and patient recovery, directly impacting lives across the province. For more information about the campaign and its goals, visit https://www.operationexcellence.ca.

    This partnership between Wawanesa and the Western Communities Foundation underscores the power of collaboration in addressing community needs. By investing in Manitoba healthcare, these organizations are not only enhancing medical care but also reinforcing their commitment to the people of Manitoba. Whether it’s a life-saving surgery or a routine procedure, this donation ensures that HSC remains a beacon of hope and healing for all Manitobans.

  • Cisco India unleashes Krishi Mangal 3.0 for AgriTech startups

    Cisco India unleashes Krishi Mangal 3.0 for AgriTech startups

    Cisco India CSR and Social Alpha unveiled Krishi Mangal 3.0 on Wednesday, selecting seven agritech startups deploying artificial intelligence and IoT solutions to boost farmer productivity and address climate challenges in Indian agriculture.

    Krishi Mangal 3.0, the third edition of the accelerator program, provides up to Rs 50 lakh ($60,000) in non-dilutive funding per startup, with potential access to additional funding of up to Rs 2 crore through Social Alpha’s network.

    The program focuses on climate resilience and income security for farmers through technology-driven solutions.

    Selected startups will deploy their innovations across multiple states, potentially reaching over 200,000 farmers and 150 farmer producer organizations.

    Krishi Mangal 3.0 targets critical agricultural challenges including soil degradation, water management, farm mechanization, post-harvest losses and supply chain inefficiencies.

    “This initiative is not just about agricultural innovation; it is a direct contribution to the vision of Viksit Bharat,” said Harish Krishnan, managing director and chief policy officer at Cisco India & ASEAN, referring to India’s development goals.

    “By empowering our farmers with cutting-edge technology, we are boosting rural incomes, fostering economic resilience, and ensuring food security.”

    The seven startups represent diverse technological approaches to agricultural challenges. Ekosight Technologies operates Soil Doctor Clinic, providing AI-powered soil testing that analyzes 16 parameters with over 95% accuracy, generating instant digital reports and tracking crop health through satellite imagery.

    ArkaShine Innovations offers AI-enabled portable devices assessing physical, chemical and biological soil properties, delivering fertilizer and crop recommendations tailored to soil health and microclimatic conditions through an integrated digital dashboard.

    Terracroft Agritech developed KrishiBOT, a battery-operated farm robot designed for gender-neutral operation that reduces physical strain for women and elderly farmers while supporting line sowing and intercropping with minimal soil compaction.

    Surobhi Agro Industries‘ Farmology platform combines patented organic inputs with AI-powered agronomy, integrating IoT-based soil testing and crop health monitoring with 95% accuracy to help farmers make timely decisions on water, pest and nutrient management.

    Agribotic Systems built a 90% indigenous agricultural drone ecosystem with compact, foldable units enabling affordable precision farming through real-time spraying, obstacle avoidance and IoT-based fleet management.

    Bhairaj Organics developed Desigo, a milk supply chain solution using alternative energy to eliminate cold storage needs and middlemen, ensuring zero spoilage with FSSAI-compliant traceability while empowering women entrepreneurs.

    Rudra Solar Energy offers high-efficiency solar cabinet dryers that reduce post-harvest losses and improve product quality, with direct market linkages providing farmers fair prices and increased income.

    “Smallholder farmers are navigating a complex web of systemic issues—from erratic monsoons and degrading soil health to rising input costs, limited infrastructure, and shrinking access to credit,” said Ganesh Neelam, co-founder of Social Alpha, India’s venture development platform for science and technology startups.

    Previous Krishi Mangal editions have demonstrated significant impact. The first edition supported five startups deploying solutions in seven states, directly impacting over 17,000 farmers and collectively raising Rs 34.8 crore in follow-on funding. The second edition enabled seven startups to deploy in six states, benefiting more than 32,000 farmers and achieving a cumulative 14.9% increase in farmer incomes.

    India climbed to 39th position in the Global Innovation Index in 2024 from 81st in 2015, according to Deepak Bagla, mission director at Atal Innovation Mission, NITI Aayog. “The growth of the nation is tied to the growth of agriculture, the primary sector in India,” Bagla stated.

    Agriculture remains a critical economic sector in India, employing nearly half the country’s workforce and serving as the foundation for rural livelihoods across the nation.

    Startups in Krishi Mangal 3.0 also receive tailored business planning support and access to Social Alpha Labs for product design, prototyping and manufacturing assistance, along with potential seed investment opportunities subject to due diligence.

  • Empowering Indian women farmers: Walmart-backed FPCs boost incomes 51%, plan expansion

    Empowering Indian women farmers: Walmart-backed FPCs boost incomes 51%, plan expansion

    Maya Ghosh rises before dawn each day to oversee a network of collection centers that have transformed how women farmers in rural India sell their crops, cutting out middlemen who long controlled prices and profits.

    “We used to sell our produce to middlemen who would decide the price. We had no voice, no choice,” said Ghosh, a director at Ken Betwa Mahila Farmer Producer Company Limited.

    “Today, through our network of 34 collection centers, we’ve procured 448 metric tonnes directly from women farmers.” Ghosh is among thousands of women farmers whose livelihoods have improved through farmer producer companies (FPCs) – agricultural collectives that pool resources, share knowledge, and negotiate better prices for members.

    The initiative, run by non-profit SRIJAN with funding from the Walmart Foundation, expanded its shareholder base nearly fourfold to 24,328 women farmers between November 2022 and November 2024, with women comprising 88% of members.

    Average annual incomes for shareholders rose by 30,000 rupees (USD357), a 51% increase, while collective turnover across 12 FPCs grew more than 190% during the two-year period, SRIJAN said.

    BREAKING BARRIERS

    In villages where women farmers traditionally had limited say in agricultural decisions, they now occupy leadership positions and negotiate directly with buyers.

    “The first time I stood up in a meeting to speak, my hands were shaking,” said Savitri Yadav, who serves on the management committee of her FPC in the eastern state of Bihar. “Today, when traders come, they negotiate with us on our terms.”

    The model has proven particularly effective in eliminating intermediaries. Some 88% of shareholders now purchase farming inputs through their FPCs, while 39% sell produce directly through the collectives, according to project data.

    For Kamla Devi, a smallholder farmer in Uttar Pradesh state who joined her local FPC in 2023, the benefits were immediate. “My children can now go to school without me worrying about fees,” Devi said.

    “I bought quality seeds through our FPC and learned new farming techniques. My yield doubled, and I got a fair price when I sold through our collective.”

    WALMART FOUNDATION EXPANDS SUPPORT

    Building on initial success, SRIJAN is launching a second phase with new grant support from the Walmart Foundation that will expand the program to 38,000 women farmers across 19 FPCs.

    “We are committed to fostering a more inclusive, efficient, and profitable FPC ecosystem – one centered around agricultural production and greater participation of women farmers in the value chain,” said Prasanna Khemariya, chief executive officer of SRIJAN.

    The expansion focuses on ensuring FPCs can operate independently without external support, with all 19 companies expected to achieve self-sufficiency. Training programs aim to help 70% of participating women farmers adopt improved crop management practices.

    “Empowering women farmers is central to building resilient agricultural economies,” said Nishant Gupta, social and environmental impact advisor to Walmart.org, the Walmart Foundation’s philanthropic arm.

    “We are pleased to support SRIJAN’s efforts to enhance market access, boost capacity building, and increase women farmers’ participation in the agri-value chain.”

    CHANGING PERCEPTIONS

    The program’s impact extends beyond economics, reshaping how younger generations view agriculture as a career. Priya Sharma, 23, recently completed her university degree and returned to her village to join her mother’s FPC rather than seeking urban employment – a decision that would have been unusual just years earlier.

    “I saw what my mother achieved – the respect she earned, the income she generated,” Sharma said. “Agriculture doesn’t mean poverty anymore. It means opportunity.”

    At Ghosh’s collection center in Madhya Pradesh state, younger women farmers now weigh produce, negotiate prices, and manage accounts on tablets – tasks that were once dominated entirely by men and middlemen.

    “We’re not just growing crops,” Ghosh said. “We’re growing confidence. We’re growing communities. We’re growing a future where our daughters won’t have to leave their villages to find dignity and success.”

    India has approximately 146 million farmers, with women farmers comprising a significant portion of the agricultural workforce though often lacking formal recognition or direct market access, according to government data.

  • Automated Driving Test Tracks: Maruti Suzuki signs MoA in Tamil Nadu

    Automated Driving Test Tracks: Maruti Suzuki signs MoA in Tamil Nadu

    Maruti Suzuki India has signed a Memorandum of Agreement (MoA) with the Transport Department, Government of Tamil Nadu, to establish 10 Automated Driving Test Tracks (ADTTs) across the state, reinforcing its commitment to road safety.

    The initiative, formalized in a ceremony attended by Transport and Electricity Minister S S Sivasankar and Home Secretary Dheeraj Kumar, aims to revolutionize driving license testing with cutting-edge technology.

    The ADTTs, to be set up in Marthandam, Tirunelveli, Coimbatore (Central), Madurai (North), Tuticorin, Krishnagiri, Dindigul, Tiruvannamalai, Sivagangai, and Trichy (West), were strategically chosen based on high license issuance volumes and connectivity to nearby cities.

    These tracks will leverage video analytics, Radio Frequency Identification (RFID), and Harnessing Automobiles for Safety (HAMS) technologies to ensure a transparent, standardized, and objective testing process with zero human intervention, aligning with Central Motor Vehicle Rules.

    Maruti Suzuki’s road safety initiatives span the 5Es: Education, Evaluation, Enforcement, Engineering, and Emergency Care.

    “Maruti Suzuki’s commitment to road safety is commendable,” said Minister S S Sivasankar. “This collaboration to establish automated driving test tracks will promote disciplined driving and elevate road safety standards across Tamil Nadu.”

    Rahul Bharti, Senior Executive Officer, Corporate Affairs at Maruti Suzuki, added, “Automated driving test tracks ensure a rigorous and transparent assessment of driver skills. This initiative is a significant step toward safer roads in Tamil Nadu.”

    Maruti Suzuki’s road safety initiatives span the 5Es: Education, Evaluation, Enforcement, Engineering, and Emergency Care.

    The company has already established 45 ADTTs nationwide, including 17 in Uttar Pradesh, 14 in Delhi, 7 in Bihar, 4 in Uttarakhand, 2 in Haryana, and 1 in Jammu & Kashmir. With a recent MoA for 21 ADTTs in Rajasthan and the new Tamil Nadu project, the total will reach 76 ADTTs across India.

    Additionally, Maruti Suzuki operates 8 Institutes of Driving and Traffic Research (IDTRs) and 23 Road Safety Knowledge Centres (RSKCs) to enhance driver education. Its Integrated Traffic Safety Management System (ITMS) supports real-time monitoring, while First Responder training strengthens emergency care.

    The MoA was signed by R Gajalakshmi, Transport and Road Safety Commissioner, and Tarun Agarwal, Senior Vice President, CSR, Maruti Suzuki, marking a milestone in the company’s mission to foster safer roads through innovation and collaboration.

  • Global CSR best practices for Indian firms to adopt now

    Global CSR best practices for Indian firms to adopt now

    By Eldee

    Indian Corporate Social Responsibility (CSR) stands at a crossroads. While mandatory spending under Section 135 of the Companies Act has mobilized over Rs 15,500 crore annually, the decline to 1.87% of net profit—a six-year low—signals that compliance isn’t enough. The answer lies abroad: global best practices that transform CSR from obligation to competitive advantage.

    As Indian firms eye international markets and global talent, adopting world-class CSR strategies isn’t optional—it’s imperative. Here’s the blueprint that’s revolutionizing corporate citizenship worldwide.

    Strategic Alignment: Making CSR Core, Not Peripheral

    The first global CSR best practice Indian firms must embrace: integrate CSR with core business strategy, not treat it as a separate charitable wing.

    Technology giants like Microsoft don’t just donate computers—they build digital literacy programs that create future customers and skilled workers. Pharmaceutical companies like Novartis don’t simply fund clinics—they develop healthcare infrastructure that strengthens entire supply chain ecosystems.

    Indian companies can mirror this approach. Technology firms should champion digital literacy initiatives, healthcare companies prioritize public health systems, manufacturing units drive circular economy models. When Tata’s multi-year village development programs align industrial growth with community prosperity, they exemplify this integration—creating shared value, not one-way charity.

    Long-Term Impact Over Short-Term Optics

    Global leaders have abandoned the photo-opportunity approach. Instead of ribbon-cutting ceremonies, they commit to multi-year programs with measurable, lasting outcomes.

    Indian firms currently average project durations under 18 months. International best practice demands 3-5 year commitments minimum—time horizons that allow education programs to graduate students, healthcare initiatives to reduce disease burden, environmental projects to restore ecosystems.

    Unilever’s Sustainable Living Plan spans decades. Patagonia’s environmental commitments are generational. Indian corporations must shift from annual CSR budgets to sustained campaigns that compound impact over time, particularly in education, environmental restoration, and economic empowerment.

    Stakeholder Co-Creation: Community as Partner, Not Recipient

    Perhaps the most critical global best practice: genuine stakeholder engagement throughout the CSR lifecycle.

    Leading international corporations involve local communities, employees, customers, NGOs, and government bodies from initial design through implementation and evaluation. Communities aren’t beneficiaries—they’re co-creators.

    Indian CSR often suffers from top-down imposition: urban corporate offices deciding rural priorities without consultation. Global best practice demands listening tours, community needs assessments, participatory design workshops, and local advisory boards. When stakeholders shape programs, success rates multiply—needs are accurately addressed, cultural contexts respected, sustainability ensured.

    Collaboration Ecosystems: Leverage Expert Networks

    No corporation possesses all expertise needed for complex social challenges. Global leaders build collaboration ecosystems.

    They partner with specialized NGOs for on-ground execution, academic institutions for research and evaluation, government agencies for scale and policy alignment, other corporations for collective impact initiatives.

    Indian firms can dramatically enhance CSR effectiveness through strategic partnerships. Rather than building parallel systems, leverage existing NGO networks with decades of community relationships. Rather than proprietary programs, join industry coalitions addressing systemic issues—child nutrition, water conservation, skill development—where collective action produces exponential results.

    Innovation and Digital Integration: Technology as Force Multiplier

    Global CSR increasingly deploys cutting-edge technology for reach, efficiency, and impact measurement.

    Digital platforms extend education to remote villages through mobile learning. Telemedicine connects rural patients with specialist doctors. Blockchain ensures transparent fund tracking. AI analyzes program data to optimize interventions in real-time. IoT sensors monitor environmental restoration projects continuously.

    Indian firms, particularly in technology sectors, must leverage innovation for social good. The Ministry’s new web-based CSR-1 registration system effective July 2025 signals this direction—demanding digital tracking, transparent reporting, real-time monitoring. Companies should exceed these requirements, building sophisticated impact measurement systems that demonstrate return on social investment.

    ESG Integration: From CSR to Holistic Sustainability

    The global frontier: integrating Environmental, Social, and Governance (ESG) frameworks that encompass but transcend traditional CSR.

    International leaders adopt Science Based Targets initiative (SBTi) for climate commitments, join RE100 for renewable energy transition, pursue EV100 for electric vehicle fleets. They establish dedicated ESG committees at board level, integrate sustainability into executive compensation, publish comprehensive sustainability reports aligned with Global Reporting Initiative (GRI) standards.

    Indian firms must recognize ESG as business imperative, not compliance burden. Climate action reduces operational risks. Supply chain sustainability ensures resilience. Diversity and inclusion attract global talent. Robust governance mechanisms build investor confidence.

    Maharashtra, Gujarat, Uttar Pradesh, Rajasthan, Karnataka, and Tamil Nadu currently dominate CSR fund receipt—but ESG integration demands geographic equity, ensuring underserved regions receive proportionate investment.

    Transparency and Rigorous Impact Measurement

    Global best practice demands obsessive transparency and data-driven impact assessment.

    Leading corporations publish detailed CSR reports with specific metrics: students educated, patients treated, carbon sequestered, women entrepreneurs trained. They conduct third-party evaluations, randomized controlled trials, longitudinal studies measuring sustained impact years after program completion.

    Indian companies must move beyond anecdotal success stories and input metrics (money spent, events conducted) to outcome metrics (lives improved, behaviors changed, systems strengthened). Rigorous documentation, digital tracking, independent audits, and public disclosure build credibility and enable continuous improvement.

    Governance Architecture: Institutional Commitment

    Global leaders establish robust governance structures ensuring CSR isn’t dependent on individual champions but embedded institutionally.

    Board-level CSR/ESG committees provide strategic oversight. Chief Sustainability Officers hold executive authority. Cross-functional teams integrate social impact across business units. Employee volunteer programs democratize participation. Supplier codes mandate responsible practices throughout value chains.

    Indian firms should elevate CSR from compliance function to strategic capability, with dedicated leadership, adequate resourcing, and clear accountability mechanisms that survive leadership transitions and market fluctuations.

    The Competitive Advantage

    Why should Indian firms urgently adopt these global best practices? Because CSR excellence drives competitive advantage in increasingly conscious markets.

    Consumers prefer purpose-driven brands. Investors demand ESG performance. Employees choose companies with authentic social commitments. Communities welcome businesses that contribute meaningfully. Governments partner with corporations demonstrating responsibility.

    As India aspires toward developed nation status, Corporate Social Responsibility must evolve from defensive compliance to offensive strategy—where social impact and business success reinforce each other, where doing good and doing well become indistinguishable.

    The Rs 15,524 crore currently deployed annually represents immense potential. Channeled through global best practices—strategic alignment, long-term commitment, stakeholder engagement, collaborative ecosystems, technological innovation, ESG integration, rigorous measurement, and institutional governance—Indian CSR can transform from regulatory obligation to national competitive advantage.

    The global playbook exists. The question isn’t whether Indian firms can adopt these practices. It’s whether they can afford not to.

  • India’s USD 120 mln e-Waste Management Plan for Circular Economy

    India’s USD 120 mln e-Waste Management Plan for Circular Economy

    India’s e-waste management initiative: A step toward sustainability

    India has launched a USD 120 million initiative to tackle e-waste management through a circular economy approach in its electronics sector, supported by the Global Environment Facility and United Nations Development Programme in partnership with the Ministry of Electronics and Information Technology.

    The five-year e-waste management project aims to address unsafe recycling practices in the world’s third-largest generator of electronic waste, where more than 80% of discarded electronics are processed informally using methods that release toxic chemicals.

    “The project comes at an important time when the Indian electronics sector is seeing rapid growth and development,” said S. Krishnan, Secretary at the Ministry of Electronics and Information Technology.

    “The initiative will help us drive innovation in eco-design, recycling and circular business models.” The GEF approved USD 15 million in financing, unlocking over USD 105 million in co-financing from the Government of India and industry stakeholders for comprehensive e-waste management reforms.

    Addressing Informal Sector Risks

    Formal recycling infrastructure remains limited in India, exposing workers and communities to serious health risks from hazardous materials including mercury, lead, cadmium and persistent organic pollutants that do not break down easily.

    “Environmental and health risks from unsafe e-waste recycling practices are rising,” said Angela Lusigi, UNDP Resident Representative in India. “We are working with government and industry partners to ensure resources are used efficiently, workers are protected, and the sector grows sustainably.”

    The e-waste management initiative will strengthen institutional mechanisms and enforcement of regulations, support innovation in eco-design with manufacturers, pilot safe recycling and battery management systems, and improve infrastructure for valuable material recovery.

    A Global E-Waste Challenge

    Electronic waste now exceeds 60 million tonnes globally each year, growing five times faster than recycling rates, according to UNDP data.

    “This flood of discarded devices contains toxic chemicals which cause long-term damage to ecosystems and people’s health,” said Xiaofang Zhou, UNDP Chemicals and Waste Hub Director. “Addressing e-waste is central to building the circular economy we need for a healthier planet.”

    Carlos Manuel Rodriguez, GEF Chief Executive Officer, said the project could serve as a model demonstrating how toxic chemicals can be designed out of production and safely managed when products are discarded.

    Project Scope and Impact

    The e-waste management project will build India’s capacity to advance objectives of the National Policy on Electronics and implement E-Waste (Management) Rules, 2022.

    “This project will strengthen Extended Producer Responsibility and Resource Efficiency to meet critical minerals requirement of the Electronics Sector,” said Amitesh Kumar Sinha, Additional Secretary at the Ministry of Electronics and Information Technology.

    The initiative will strengthen collection and recycling systems, pilot eco-design and valuable material extraction technologies, test replacement-rebate business models, and implement gender-responsive schemes for upgrading the informal sector.

    The project expects to benefit 6,400 people directly while preventing release of 8,000 tonnes of toxic heavy metals, eliminating 25 tonnes of hazardous flame retardants, and cutting 600,000 tonnes of carbon dioxide-equivalent emissions.

    India’s electronics market is expanding rapidly, making effective e-waste management critical for sustainable growth and protecting public health and the environment from hazardous recycling practices.

  • Transformative Himachal Pradesh Vision Care Initiative Treks to 5,000

    Transformative Himachal Pradesh Vision Care Initiative Treks to 5,000

    The Government of Himachal Pradesh has partnered with online bus ticketing platform redBus and VisionSpring Foundation to launch the Himachal Pradesh vision care initiative, a transformative effort to deliver vision care services to underserved Himalayan communities.

    Targeting 5,000 people, this initiative provides eye screenings and eyeglass distribution to bridge a critical gap in eye care access.

    In Himachal Pradesh, 3 million people lack proper vision care, part of India’s 550 million residents without necessary corrective eyewear.

    Studies show eyeglasses can boost earning potential by up to 33.4% and increase productivity by 32%. The Himachal Pradesh vision care initiative addresses this need, empowering communities with clearer vision and brighter futures.

    From Oct. 9-18, VisionSpring teams, government officials, and health experts are trekking across Shimla and Kinnaur districts, reaching remote areas like Chitkul, India’s first village, and hazardous mountain roads near Reckong Peo. This Clear Vision Trek, a cornerstone of the Himachal Pradesh vision care initiative, marks the 25th anniversary of VisionSpring founder Jordan Kassalow’s journey that inspired the organization’s mission.

    “Everyone has the right to see clearly, no matter where they live,” Kassalow said, emphasizing the trek’s goal to deliver “life-changing eyeglasses across some of the most challenging terrain on earth.”

    The Himachal Pradesh vision care initiative includes three transformative programs: See to Earn for working adults, See to Learn for students, and See to be Safe for commercial vehicle drivers navigating mountainous roads. These efforts ensure comprehensive vision care tailored to diverse needs.

    Chief Minister Sukhvinder Singh Sukhu launched the Clear Vision Trek in Shimla on Oct. 9, aligning with World Sight Day celebrations. Partners like the National Programme for Control of Blindness & Visual Impairment, World Health Organization, and Indiahikes bolster this transformative Himachal Pradesh vision care initiative, setting a model for accessible healthcare in remote regions.