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  • Coke and Rajahmundry MC launch Swatchata Hero

    Coke and Rajahmundry MC launch Swatchata Hero

    Sri Sarvaraya Sugars Ltd., the bottling arm of Coca-Cola in India, along with Rajahmundry Municipal Corporation (RMC) jointly launched a citizenship movement, to drive awareness on plastic waste management. Aligned to the Government of India priorities under

    Sri Sarvaraya Sugars Ltd., the bottling arm of Coca-Cola in India, along with Rajahmundry Municipal Corporation (RMC) jointly launched a citizenship movement, to drive awareness on plastic waste management. Aligned to the Government of India priorities under the ‘Swachh Bharat Mission, the Swatchata Hero Initiative is a step towards strengthening the national agenda of responsible waste segregation and management through citizen involvement. The initiative, presently spanning across Rajahmundry and Kakinada in Andhra Pradesh, additionally aims at improving socio-economic conditions of the informal waste sector, raising awareness on waste segregation, influencing attitudinal changes amongst citizens and protecting natural habitats.

    With changing consumption patterns and rapid economic growth, there is an ever-emerging need to formalize and strengthen sustainable waste management through meaningful initiatives that not just engage with the citizens but mobilize them to action. To create awareness around plastic circular economy and responsible waste management, Rajahmundry Municipal Corporation (RMC) partnered with Sri Sarvaraya Sugars Ltd., bottling partner of Coca-Cola to launch a holistic cleanliness drive across the state.

    Under the initiative, several branded kiosks and selfie booths have been set up along with collection vans in 50 wards of Rajamahendravaram. In the first phase which spanned over 35 days, the initiative successfully collected 5 tons (150 kgs per day) of plastic waste from both residential and slum areas. It has garnered active participation from Andhra Pradesh citizens and also gained momentum on social media with participants posting pictures on Facebook, Twitter to further create awareness and engagement.

    Dr. A Vinuthna, Health Officer, Municipal Corporation Rajamahendravaram, said, “Cleanliness and responsible waste disposal is a discipline that we should imbibe in our day-to-day lives. To steer through the challenges around waste management, we need to make simple yet significant commitment to this cause at an individual level. Swatchata Hero Initiative is a right step in that direction to call citizens to action and drive an attitudinal change at large. I would like to extend my heartfelt gratitude to Coca-Cola India for supporting us in our Swatchata Hero Initiative and helping us spread the message of cleanliness and hygiene amongst the citizens of Andhra Pradesh.”

    Commenting on the partnership, Dr. S.B.P.P. Rammohan, Managing Director, Sri Sarvaraya Sugars Ltd, said “The Coca-Cola ecosystem, is driven by the vision of creating a ‘World Without Waste’ and remains committed to its three-pronged strategy – Design, Collect & Partner. We are really proud to liaise with Rajahmundry Municipal Corporation (RMC) to drive, create and accelerate waste collection program in major cities of Andhra Pradesh. The amount of waste being generated today and its subsequent ramifications are alarming, the onus is on each one of us to inculcate a behavioural change at the individual level. Swatchata Hero Initiative will not only contribute towards the Indian government’s Swachh Bharat Mission but also towards creating a green, clean, healthy, safe and sustainable environment.”

    Encouraged by the success of the first phase, Swatchata Hero Initiative has been extended to another 60 days to spread across 4 major cities in Andhra Pradesh. The second phase of the campaign aims at the collection of an additional 10 tons of plastic waste by citizenship movements across Andhra Pradesh. To mobilize citizen participation, Coca-Cola products and merchandise are being distributed on the collection and deposition of plastic waste. The collected waste is being sent to a local recycling partner – Shakti Plastic Industries.

  • Amway celebrates World Health Day

    Amway celebrates World Health Day

    Building on its global expertise in the nutrition and wellness domain, Amway India, one of the country’s leading FMCG direct selling companies, celebrated World Health Day with a national webinar on building a better tomorrow with a focus on nutrition in children

    Building on its global expertise in the nutrition and wellness domain, Amway India, one of the country’s leading FMCG direct selling companies, celebrated World Health Day with a national webinar on building a better tomorrow with a focus on nutrition in children. Organized in association with its NGO partner SRF Foundation, the virtual platform brought together policy experts, subject-matter experts, and industry leaders to discuss current challenges and opportunities in improving nutrition and health amongst children, especially those under 5.

    As per the latest National Family Health Survey (NHFS), 18 of the 22 states and Union Territories (UTs) have recorded an alarming rise in the malnutrition condition of children under five. While each of the surveyed states and UTs reported 22 per cent or more stunted children, at least eight out of 342 surveyed districts registered more than 50 per cent prevalence of child stunting. Deliberating on such critical issues and the need to address inequities in access to health and nutrition, present at the conference were Ms Jyotika Kalra, Member, National Human Rights Commission, Mrs Rajbala Kataria, Joint Director, Women and Child Development Department, Haryana, Dr Sujeet Ranjan, Executive Director, The Coalition for Food and Nutrition Security (CFNS), Mr Ajay Khanna, Chief Marketing Officer, Amway India Enterprises Pvt. Ltd, Dr Sirimavo Nair, Professor in Foods and Nutrition, Faculty of Family and Community Sciences, The Maharaja Sayajirao University of Baroda, Mr Basant Kumar Dube, District Immunization and Child Health Officer, Nuh and Dr Y. Suresh Reddy, Director, SRF Foundation.

    Speaking at the conference, Ajay Khanna, Chief Marketing Officer Amway India said, “The WHO theme* of World Health Day 2021 of building a fairer, healthier world is a clarion call to strengthen action in the best possible way to make lives healthier and better for every child in the country. Amway India is one of the foremost proponents of holistic nutrition and wellness. With our vision of helping people live better, healthier lives, we endeavour to make a tangible societal impact through multiple social initiatives. Aligned with the Government of India’s National Nutrition Mission, Amway had introduced its globally acclaimed campaign, ‘Power of 5’ aimed to raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioural shift among mothers and communities at large. Leveraging the success of our pilot project in Kirari Village, New Delhi, we are launching the second phase of this project with SRF Foundation in Nuh district, Haryana. Under this two-year program, we intend to benefit over 51,000 people including 15,000 children in the age group of 0-8 years. I truly believe that with similar meaningful partnerships and collaborations, we can achieve the vision of a healthy India.”

  • Samsung phones used in eye care

    Samsung phones used in eye care

    Samsung Electronics is repurposing older smartphones to enable greater access to ophthalmic health care in underserved communities around the world. Samsung partnered with the International Agency for the Prevention of Blindness (IAPB) and Yonsei University

    Samsung Electronics is repurposing older smartphones to enable greater access to ophthalmic health care in underserved communities around the world. Samsung partnered with the International Agency for the Prevention of Blindness (IAPB) and Yonsei University Health System (YUHS) in Korea to create medical devices that screen for eye disease by upcycling Galaxy smartphones that are no longer of use. This Galaxy Upcycling program is helping to address approximately 1 billion global cases of vision impairment that are preventable with a proper diagnosis.

    According to the World Health Organization (WHO), at least 2.2 billion people have a form of vision impairment and almost half of these cases were preventable or have yet to be addressed. There is a large disparity in the prevalence of vision impairment depending on the affordability and availability of eye care services. This is estimated to be four times more common in low- and middle-income regions as compared to high-income regions.

    “People around the globe face barriers to accessing fundamental health care, and we saw an opportunity to engineer smart, innovative solutions that reuse products to drive more sustainable practices and make a positive impact in our communities,” said Sung-Koo Kim, VP of Sustainability Management Office, Mobile Communications Business at Samsung Electronics. “This program embodies Samsung’s belief that technology can enrich people’s lives and help us build a more equitable and sustainable future for all.”

    In 2017, Samsung created the Galaxy Upcycling program to introduce innovative ways that Galaxy devices can make a positive impact. Through the program, an older Galaxy smartphone can become the brain of the EYELIKE™ handheld fundus camera, which connects to a lens attachment for enhanced fundus diagnosis, while the smartphone is used to capture images. The Galaxy device then utilizes an artificial intelligence algorithm to analyze and diagnose the images for ophthalmic diseases and connects to an app that accurately captures patient data and suggests a treatment regimen at a fraction of the cost of commercial instruments. The unique and affordable diagnosis camera can screen patients for conditions that may lead to blindness, including diabetic retinopathy, glaucoma, and age-related macular degeneration.

    “We were looking for an eye health diagnosis solution that was cost-effective to reach as many people as possible, and when we saw the performance of Samsung’s Galaxy smartphones, we wanted to integrate their upcycling efforts into our research,” said Dr Sangchul Yoon of Yonsei University Health System. “The combination of using multiple optical technologies and artificial intelligence, coupled with camera performance of a Galaxy smartphone, created an affordable medical device that was just as capable as a fundus camera used by medical professionals. This not only solved a health issue but a growing environmental concern as well.”

    Since 2018, Samsung has partnered with IAPB and Yonsei University Health System to benefit the lives and vision of more than 19,000 residents in Vietnam with its portable retinal camera. In 2019 alone, it supplied 90 portable ophthalmoscopes to health professionals operating in remote regions of the country without access to walk-in clinics. Now, Samsung has expanded the program to India, Morocco and Papua New Guinea. Samsung is also broadening its capabilities to new screening areas, including using upcycled Galaxy devices to create smartphone-based portable colposcopes to screen for cervical cancer and improve women’s access to quality health care.

  • SBI Insurance provides sanitation facilities for girl students

    SBI Insurance provides sanitation facilities for girl students

    SBI General Insurance, one of the leading General Insurance companies in India, has enabled the construction of 15 sanitation facilities for girl students in Wada and Chimur talukas in Palghar district of Maharashtra, thereby impacting lives

    SBI General Insurance, one of the leading General Insurance companies in India, has enabled the construction of 15 sanitation facilities for girl students in Wada and Chimur talukas in Palghar district of Maharashtra, thereby impacting lives of thousands of girl students.

    Under the CSR project, SBI General has funded the construction of 15‘safe space’ restrooms for girls around schools in rural districts of Maharashtra. These restrooms along with the 5 built last year will be used by over 10,000 girls in the coming five years. This will have a two-fold impact: not only will it create a sense of ownership and qualitative change in their hygiene habits, but also increase the attendance of girls at the schools thereby enabling them to complete their education. In addition to this, special workshops on hygiene and sanitation were also conducted for the girls. Going forward, the goal for SBI General and Learning Space Foundation is to ensure that every school in rural Maharashtra has a safe space restroom. SBI General Insurance has partnered with Palghar based NGO, Learning Space Foundation (LSF) for this project.

    Shefali Khalsa, Head – Brand & Corporate Communication, SBI General Insurance said, “At SBIG, we follow a defined CSR strategy which focuses on various areas and segments. One of the key focus areas is education for the underprivileged. Contributing to this area aiming at girl students’ education, hygiene and wellbeing, we had initiated this project. In this region, what really stood out to us was the very high school drop-out rates of adolescent girls from agricultural and tribal communities. One of the main reasons for drop-out was the lack of sanitation facilities at Zilla Parishad Schools”.

    She added, “We are hopeful that our contribution and this CSR initiative will support some bit of drop-outs and will enable girl students to continue their education.”

    Besides giving access to sanitation facilities, through partnership, the girl students were also trained and encouraged to embrace menstrual hygiene practices.

  • SOS Village come to aid of women in need

    SOS Village come to aid of women in need

    A five-year-long women empowerment and livelihood intervention from SOS Children’s Villages of India tripled the monthly income and the social status of several Extremely Backward Caste and Scheduled Caste women of Kamruddinpur, a village in Begusarai District of Bihar

    A five-year-long women empowerment and livelihood intervention from SOS Children’s Villages of India tripled the monthly income and the social status of several Extremely Backward Caste and Scheduled Caste women of Kamruddinpur, a village in Begusarai District of Bihar. The case story titled, ‘Empowering women leading to economic development – Alleviating poverty through collective effort capturing this outcome has been adjudged among the top 10 livelihood development case stories in India by the prestigious ‘Sitaram Rao Livelihoods India Case Study Competition 2021’, a national-level initiative to collate the best models of livelihoods’ promotion in the country.

    Conceived under the SOS Children’s Villages’ flagship Family Strengthening Programme, a community outreach model to build the capacity of vulnerable families in order to uphold quality childcare for their children, the Kamruddinpur project consisted of providing livelihood training, forming self-help group (christened as Dhanwanti), and facilitating the reach of welfare schemes of the government to the villagers.

    The highlights of the programme were: an increase in the monthly income of women from Rs 2,500-Rs 3,000 in 2013, prior to the launch of the programme, to Rs. 9,700 at present; access to microcredit at low interest; improved social participation and recognition; access to various welfare schemes from the Central and State governments, and better nutrition and education of children, who belong to these families, among others.

    Commenting about the recognition of the Kamruddinpur case story, Sumanta Kar, Senior National Deputy Director, SOS Children’s Villages of India, said, “It gives us immense satisfaction to know that impact of our intervention in Begusarai, as part of the Family Strengthening Programme is getting recognized as one of the top 10 case stories in developing livelihood opportunities for the vulnerable communities. Since our programme is something that can – and should – be replicated in many disadvantaged communities in the country. I hope the case story inspires civil society, government and the private sector for coming together to transform lives of weaker sections of the society by strengthening the smallest unit- family through empowering women as primary caregivers and preventing their children from losing parental care.”

    He said that the beneficiaries were illiterate women from the Below Poverty Line families living in a village known for its feudalist ideology and patriarchal dominance, and more importantly, their children, who were deprived of quality care and upbringing. We believe that empowering women in households heralds quality childcare and upbringing for their children and hence we work towards their upliftment.

    These women were working in agriculture farms for meagre daily wages. Our intervention involved training them to gain basic literacy and awareness. We organised activities for them to open up and discuss their issues and challenges. These interactions enabled them to learn the importance of savings, education, health, hygiene, and nutrition of their children. It also led to the formation of the Dhanwanti Self Help Group in 2013 with 13 women who chipped in Rs 50 each. SOS Children’s Villages made a small contribution by creating a fund that can be used for extending microcredit to the members of the SHG at a low rate of interest. Within about a year and a half, the corpus of the revolving fund increased enough to fund income-generating activities such as cow rearing.

    “We trained them in bookkeeping, maintaining ledger and other ways of managing finance on one hand, and in communication and conflict management on the other hand. On the livelihood front, the women enhanced their understanding of raising livestock, an area they already had some amount of exposure. But more importantly, they were taught how to assess the fat content of the milk, and how to fix price based on fat content. We also facilitated market linkages for selling their milk. All these sustained efforts on women empowerment and livelihood training helped them more than triple their monthly income – from Rs 2,500- Rs 3,000 in 2013 to Rs.8,000 – Rs 10,000 today. Thanks to the regular inter-loaning and prompt repayment, the corpus of their SHG has increased to Rs 2.66 lakhs now – from about Rs. 650 in 2013.”

    The SHG is currently linked with National Urban Livelihood Mission, and the members now make use of various social security schemes such as Rajiv Gandhi Urban Electrification Scheme, Swachh Bharat Mission and UjjawalaYojna that improve the overall living conditions of their families.

    He further added, “SOS CV India we will be supporting 8000 more children under this programme in 2021 and the caregivers will be getting support for various Income Generating activities. This will help many families, who have lost livelihood due to COVID-19 to build sustainable livelihoods and prevent the abandonment of children.”

  • Women artisans get American Express grant

    Women artisans get American Express grant

    American Express, the credit card major has announced a grant of Rs 1 crore to support women artisans across India. The grant will be disbursed through Dastkar, a society that will use the funds to support over 12,000 women artisans from 19 states

    American Express, the credit card major has announced a grant of Rs 1 crore to support women artisans across India. The grant will be disbursed through Dastkar, a society that will use the funds to support over 12,000 women artisans from 19 states, financially impacted due to the COVID-19 pandemic.

    As part of the company’s CSR initiative, the grant to Dastkar’s Artisan Support Fund will take care of financial needs towards wages and raw materials along with marketing assistance to craftswomen involved in varied arts and crafts, including mirror-work embroiderers, weavers, basket makers, fibre craft artisans, block printers, among others, it said.

    American Express said in a statement that craftswomen from Delhi, Haryana, Rajasthan, Uttar Pradesh, Uttarakhand, Assam, Gujarat, Himachal Pradesh, Madhya Pradesh, West Bengal, Maharashtra, Jammu and Kashmir, Tamil Nadu, Karnataka, Odisha, Jharkhand, Manipur, Telangana and Bihar will be covered for assistance.

    Speaking about the initiative, American Express Banking Corp India Senior Vice President and CEO Manoj Adlakha said: “Through our funding to Dastkar, we will support the sustenance of India’s craft community in the wake of the pandemic. We are proud to contribute towards mitigating the impact and conserving the country’s diverse cultural heritage…”

    Dastkar Chairperson and Founder member Laila Tyabji said, “Locked out of earnings and employment, these craftswomen require assistance – both financial and marketing. The corporate sector has a crucial role to play here. We thank American Express for recognizing the urgency of the situation and providing much-needed capital to help our women artisans recover from the devastating impacts of the pandemic and rebuild their livelihood.”

  • RAHI supporting 5 FPOs in Odisha to create end-to-end value chain for millet farmers

    RAHI supporting 5 FPOs in Odisha to create end-to-end value chain for millet farmers

    NGO Rise Against Hunger India (RAHI) today said it has launched a project for creating end-to-end value chain for millet farmers in Bargarh district, Odisha and is supporting five Farmer Producer Organisations (FPOs)

    NGO Rise Against Hunger India (RAHI) today said it has launched a project for creating end-to-end value chain for millet farmers in Bargarh district, Odisha and is supporting five Farmer Producer Organisations (FPOs).

    Bengaluru-based RAHI is supporting 800 farmers under these five FPOs to improve yield through agri-tools, equipments and other inputs, it said.

    This kind of rural projects will bring resilience in the rural farmers who are now left with no option but to migrate to the cities, it added.

    “Hunger and lack of income is the biggest enemy for the rural poor. We are trying to make the vulnerable people in the villages self-sufficient and self-reliant. With adequate income available in villages, the need for migration can be stopped and the cycle of poverty reversed,” RAHI Executive Directr Dola Mohapatra said in a statement.

    As part of its COVID-19 response, few projects have been launched. One of the projects, focused on creating end to end value chain for millets, has been initiated in Bargarh, Odisha, the NGO said.

    For the past few years, some farmers have shifted from paddy to finger-millet cultivation and it is now receiving wider acceptance in the area, it said.

    RAHI said that FPOs have become a common vehicle to share resources and inputs and they also provide an assured market platform in the absence of which an individual farmer would be subject to whims and fancies of private vendors.

    Farmers are expecting 80-100 per cent growth in production and 100 per cent increase their income per acre of land. With an assured income, these farmers will have better resilience with less dependence on migrant income, it added.

    In the past, RAHI programmes were carried out in Ri-Bhoi district of Meghalaya to create value chains for pineapple and banana farmers.

    Currently, RAHI is working in four tribal villages of Bhil tribes in Dhar, Madhya Pradesh to create end-to-end value chain for goat farmers.

    While the immediate short-term goal of such rural projects is to support the migrant labourers from the cities and towns to cultivate their lands, the broad objective is to enable farmers generate enough income in villages so that distress migration is minimal, RAHI said. PTI LUX

  • Use CSR funds for reskilling, upskilling of workforce to tackle post-COVID world: CII panel

    Use CSR funds for reskilling, upskilling of workforce to tackle post-COVID world: CII panel

    As unemployment concerns have shot up in India off late due to the Covid-19 pandemic, a CII panel today pitched for effective use of CSR funds for re-skilling and up-skilling of workforce in the country in order to restart the economy

    As unemployment concerns have shot up in India off late due to the Covid-19 pandemic, a CII panel today pitched for effective use of CSR funds for re-skilling and up-skilling of workforce in the country in order to restart the economy.

    The panel outlined ways for India Inc to utilise its CSR funds to undertake skilling programs that are vital to restart the economy.

    It also examined the relevance of the Corporate Social Responsibility (CSR) Law for skill building and the importance of creating an ecosystem that enables new age skills for a sustainable future.

    Dicussing on “Skill Development through CSR” in a webinar organised by industry body Confederation of Indian Industry (CII), the panelists said digital platforms across verticals like healthcare, education, retail are expected to generate significant employment in coming quarters and the pace at which innovation in skill building is adopted to such online models is critical in the wake of new emerging realities.

    Batting for strong inter-agency partnerships and bridging the digital divide, the panelists agreed that Covid has changed the way resources are allocated in CSR. The renewed focus is on employability that leads to employment which further leads to economic upliftment.

    India is aiming to become a 5 trillion-dollar economy and enjoys a strong advantage of vast and young demographic that stands at a crossover of digital leap.

    By 2023, 70 million more people will have entered India’s workforce (data from the Periodic Labour Force Survey (PLFS) 2017-2018. Unemployment concerns have shot up in India off late due to the Covid-19 pandemic, they said in a statement.

    “Covid-19 poses special challenges for skill development. Today when the world faces a crisis, the government, corporates and implementing agencies are turning to CSR,” Former Director General and CEO Indian Institute of Corporate Affairs Bhaskar Chatterjee said addressing a webinar on organized the industry body Confederation of Indian Industry (CII).

    Asserting that promoting employment-enhancing vocational skills is the need of the hour, he said there is a need to address the challenges like difficulty in skilling, re-skilling and people employment.

    “The government must now act as a facilitator and encourage corporates to go more into the skill development,” he said.

    Noting that there is meet the dynamic needs of the employers, Chatterjee suggested that this can by done by offering flexibility in the courses being designed, certifications being offered and the way resources are trained.

    The need of the hour is to tap into technology to leap-frog youth of today into employability, he added.

    Brigadier P K Goyal (Retd), Conference Chair and Member, Regional Committee on Skill Development and Livelihood, CII Northern Region said: “Covid-19 and the global lockdown has impacted the skills ecosystem, resulting in imbalance in the skills landscape. There is a dire need to skill, upskill and multi-skill a huge workforce so there is suitable employability. An effective means to do this is through CSR funds. Govt of India, the corporate industry with their funds and the implementing agencies along with consulting agencies are the umbilical link to an effective skilling programme.”

    Lt Gen. Dr S P Kochhar, Director General – COAI (Cellular Operators Association of India) added: “A good thing, at present, is that the government has accepted that skilling is a challenge and they are trying to address the gap. We have been advising a skilling program which is Cooperative, Collaborative, Inclusive and Adaptive. If we use technology, such an initiative becomes easier.”

    Stating that training can be normalised across the country, using technology, Kochhar said,” We can combine Make in India, Digital India, and Skill India, as complementary models and CSR plays a major role in supporting this initiative. We can create co-skilling spaces, with soft and IT skills at the entry-level segment, generic sector skills at the next level of the segment, and the third level being the vaulted training centres where domain knowledge is imparted by industry experts.”

  • Timely support for mkt access helped 14 FPOs in Andhra offset COVID-19 impact

    Timely support for mkt access helped 14 FPOs in Andhra offset COVID-19 impact

    About 17,500 farmers of 14 Farmer Producer Organisations (FPOs) in three districts of Andhra Pradesh could sail through the COVID-19 crisis and find new buyers for their produce because of the timely support for market access, according to non-profit body TechnoServe India

    About 17,500 farmers of 14 Farmer Producer Organisations (FPOs) in three districts of Andhra Pradesh could sail through the COVID-19 crisis and find new buyers for their produce because of the timely support for market access, according to non-profit body TechnoServe India.

    Gradually, the 14 FPOs — located in Visakhapatnam, Vizianagaram and Srikakulam districts and engaged in turmeric coffee, cashew, black pepper, coconut and pineapple farming — were able to turn the ongoing COVID-19 crisis into an opportunity and scaled up operations, it said.

    TechnoServe India has been working with 17,500 farmers under the Sustainable Livelihoods for Smallholder Farmers programme with the support of Walmart Foundation.

    “COVID-19 has presented many challenges for small farmers from disrupted and shorter supply chains, to communications breakdowns, and a scarcity of available services. The need for timely and accurate information and secure market channels is paramount to support farmer livelihoods,” Walmart Foundation Spokesperson Sherry-Lee Singh said.

    The Foundation works with partner NGOs in India with an aim to improve farmers’ incomes and promote sustainable farm practices. During the COVID-19 crisis, the Foundation is extending support to the NGO partners to help with necessary interventions to sustain farmer livelihoods in this challenging time, he said.

    TechnoServe and the FPOs are supporting the farmers during this period not only to help them secure their market access and sustain their livelihoods but also to rapidly learn, adapt and make adjustments in support of future resilience,he added.

    “Supply chain saw huge disruptions amid the pandemic, which broke down the conventional linkages on which the producers relied to access markets. However, this presented as an opportunity to build the capacity of community embedded resources for FPOs,” TechnoServe India Country Director Punit Gupta said.

    During the COVID-19 lockdown, TechnoServe continued to support farmers by shifting their operating model to digital means and formalising existing digital systems of support. Timely support was provided to ensure liquidity and incomes during the crisis, he said.

    “…We explored linkages with buyers in local markets within the state as well as other states to market produce of varying qualities. Post this, we helped finalise terms of trade as well as assist the FPOs with quality control and in raising purchase orders from different buyers,” he noted.

    Through on-ground presence of TechnoServe’s resources and 24/7 virtual guidance, Gupta said the FPOs not only strengthened their own operations but also filled the procurement gap.

    To help smallholder farmers navigate through the COVID-19 impact, TechnoServe facilitated fortnightly virtual board meetings to continue the training and encourage social distancing measures, he said.

    It also disseminated market price information for cashew farmers via WhatsApp groups to ensure greater transparency and reduce information asymmetries besides introducing post-harvest management support on drying, sorting and processing for cashew and turmeric farmers through community-embedded resource people.

    The NGO also supported FPOs and farmers market linkages for crops like turmeric, black pepper and cashew during the lockdown to prevent farmers from distressed sale. It also supported the FPOs in securing working capital loans from various financial institutions.

    “We also assisted individuals to find labour work in farm fields to ensure they have some revenue source, amid the crisis. For example, individuals engaged in polishing, sorting and grading the turmeric were able to earn daily wages in the absence of other regular work activities,” Gupta said.

    That apart, all training programmes for farmers were shifted to online and trainers visited individual farmers, on request, in nearby villages to provide guidance when the lockdown was relaxed. Farmers were also encouraged to grow organic kitchen gardens to meet their food needs.

    As a result, Gupta said, “They (FPOs) successfully sailed through the COVID-19 crisis and scaled up their operations.”

    TechnoServe is now working towards enhancing the usage of digital tools as well as other farm technologies to support FPOs and make the entire process more transparent and efficient, he added.
    Source: Agency

  • India testing 3 corona vaccines; awaiting nod from scientists for large-scale production: PM

    India testing 3 corona vaccines; awaiting nod from scientists for large-scale production: PM

    Addressing the nation from ramparts of Red Fort on 74th Independence Day, Prime Minister Narendra Modi today said three corona vaccines are in various stages of trial in India and a large-scale production will begin after getting nod from scientists

    Addressing the nation from ramparts of Red Fort on 74th Independence Day, Prime Minister Narendra Modi today said three corona vaccines are in various stages of trial in India and a large-scale production will begin after getting nod from scientists.

    The roadmap to bring corona vaccine to all Indians in shortest possible time is also ready, he said and hailed ‘corona warriors’.

    “Everyone has one question, when will corona vaccine be ready? This question is there in the hearts of everyone across the world. But I want to tell you, our scientists are working hard like ‘rishi muni’ (saints) in the labs ,” Modi said.

    “In India, not one or two but three vaccines are in various stages of trial. Large scale production will begin after getting approval from our scientists. The preparation for this is fully ready,” he said.

    The Prime Minister also said a roadmap to bring corona vaccine to all Indians in shortest possible time is also ready.

    “We are going through a unique situation because of coronavirus pandemic. ..We will achieve victory over coronavirus with resolve of people of country,” he added.

    India’s COVID-19 caseload surpassed 24 lakh on August 14 after 64,553 more people tested positive and the recoveries rose to over 17 lakh, according to the Health Ministry.