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Tag: #CSRIndia

  • India’s transformative para shooting push begins

    India’s transformative para shooting push begins

    A corporate-backed initiative to build India’s next generation of Paralympic shooting champions is now fully operational, with funds deployed and training underway across the country.

    The Wheeling Happiness Foundation (WHF), led by India’s first woman Paralympic medalist Dr. Deepa Malik, has launched the “Shaping Future Paralympic Shooting Champions” program under a CSR partnership with Asset Care and Reconstruction Enterprise (ACRE). The alliance, signed earlier this year, represents one of the most structured private-sector commitments to para-shooting development in the country.

    “We are not just building champions; we are building a more inclusive India,” said Dr. Malik, a Padma Shri awardee. “This collaboration is proving to be a game-changer for countless aspiring para-shooters.”

    The program targets the identification and training of more than 300 new para-shooters nationwide. It also seeks to certify 30 national coaches and 15 classifiers and referees to World Shooting Para Sports (WSPS) standards — a technical gap that has long constrained India’s competitive depth in the discipline.

    Equipment procurement is a central plank of the effort, with adaptive wheelchairs, specialized shooting tables, and accessible training infrastructure to be provided to participants. At least 30 percent of all supported athletes will be women, a target WHF says is non-negotiable.

    The Para Shooting Association of India (PSAI), the national governing body, is the technical implementing partner. PSAI Chairperson and Dronacharya Awardee J.P. Nautiyal is overseeing execution alongside WHF.

    Mohd Shariq Malik of the ACRE CSR Committee said the program aligned with the company’s core social mandate. “We are incredibly proud to support these inspiring athletes and believe in their potential to bring glory to our nation,” he said.

    The Rotary Club of Delhi South, under District 3011 of Rotary International, has also facilitated the partnership. Kriti Makhija of the club was acknowledged by WHF for her coordination role.

    India has emerged as a dominant force in para shooting internationally. At the 2025 World Shooting Para Sport World Cup in Changwon, India topped the medal table with 15 gold, 13 silver, and four bronze medals — ahead of South Korea and Iran. The WHF-ACRE initiative is aimed at broadening the talent pipeline that feeds that competitive success.

    Dr. Malik said the program embodied the foundation’s motto — “Ability Beyond Disability” — and was designed to be sustainable rather than episodic.

    “With ACRE’s support, we are strengthening our Paralympic legacy and fostering national pride on the global stage,” she said.

  • Signify Khel Jyoti illuminates Haryana’s sports future

    Signify Khel Jyoti illuminates Haryana’s sports future

    Signify, the world leader in lighting, has illuminated four Kabaddi and Kho-Kho training centers across rural Haryana under its flagship CSR initiative, Signify Khel Jyoti, in a move designed to transform grassroots sports development across one of India’s most sports-rich states.

    The intervention, timed ahead of the International Day of Sport for Development and Peace, deploys industry-leading energy-efficient LED sports lighting to extend usable training hours beyond sunset, improve athlete safety, and drive inclusive participation — particularly among women and youth.

    “Sport has the power to bring communities together and create opportunities for young talent, especially in underserved regions,” said Nikhil Gupta, Head of Strategy & Marketing, Signify, Greater India.

    “Through Signify Khel Jyoti, we are enabling access to safe and inclusive sporting spaces by improving infrastructure at the grassroots level.”

    The centers were identified through a structured selection process in partnership with JSW Sports and Haryana Steelers, prioritizing active training ecosystems, coaching support, and long-term community impact. Ground-level execution was managed by Pro Sport Development.

    Divyanshu Singh, CEO of JSW Sports and Haryana Steelers, said the initiative unlocks significant potential at the grassroots level. “In a state like Haryana, where Kabaddi is part of everyday life, extending training hours and improving safety can directly influence participation and performance,” he said.

    The newly illuminated centers have historically produced athletes who have gone on to represent India at the highest levels, including the Pro Kabaddi League. Officials report increased enrollment across age groups, with a notable early rise in girls’ participation.

    The Haryana project forms part of a broader national effort: Signify Khel Jyoti has now illuminated over 200 grassroots sports centers across India, reinforcing the company’s commitment to building an inclusive and sustainable sports ecosystem through the power of light.

  • RBL Bank’s UMEED empowers 800 Delhi girls with bicycles in CSR Initiative to curb school dropouts

    RBL Bank’s UMEED empowers 800 Delhi girls with bicycles in CSR Initiative to curb school dropouts

    RBL Bank, one of India’s leading private sector banks, distributed 800 bicycles and school kits to underprivileged girl students in New Delhi on March 26, under its corporate social responsibility programme UMEED — a bold move to empower vulnerable communities through accessible education.

    The girl student bicycles CSR initiative was held at Sarvodaya Vidyalaya, Pitampura, and attended by Delhi Chief Minister Rekha Gupta, Education Minister Ashish Sood, and senior officials from the bank. The event marks one of the largest single-day bicycle donation drives by a private bank in the national capital.

    Long distances between homes and schools remain one of the primary drivers of dropout rates among girls from low-income households in India. RBL Bank said the initiative directly targets that barrier by providing reliable, sustainable transportation — reducing travel time and safety concerns that often lead families to keep girls out of school.

    “Education is the cornerstone of a bright future. By providing bicycles and school kits, we aim to empower young girls to overcome obstacles and pursue their dreams.” — R. Subramaniakumar, MD & CEO, RBL Bank

    The UMEED programme, which focuses on enabling education and widening opportunity for marginalised communities across India, continues to scale its outreach. Officials said the CSR initiative is designed to offer not just immediate support but a sustainable, environmentally friendly solution to a systemic problem.

    No financial details of the programme were disclosed.

  • Jindal Stainless deploys Sanjeevanair purification to cleanse smoke-laden skies above Manikarnika ghat

    Jindal Stainless deploys Sanjeevanair purification to cleanse smoke-laden skies above Manikarnika ghat

    Jindal Stainless Limited, India’s leading stainless steel manufacturer, has launched Sanjeevan air purification at the Shri Kashi Vishwanath Dham (SKVD) complex in Varanasi, marking the company’s single largest corporate social responsibility initiative to date.

    The breakthrough project targets the dense particulate haze generated by burning funeral pyres at the adjacent Manikarnika Ghat, one of Hinduism’s most sacred cremation sites.

    The programme is being executed in partnership with Amida Cleantech Private Limited (AMIDA), whose proprietary ACE+ technology — independently verified by NITI Aayog — forms the operational backbone of the system. Fifty-eight stainless-steel purification units, installed on the SKVD Ramp Building that flanks Manikarnika Ghat, collectively process more than 3,00,000 cubic metres of ambient air per hour.

    How ACE+ Works

    The acronym ACE stands for Attract, Capture, and Eliminate. The system is engineered to neutralise a broad spectrum of airborne contaminants: nano-black carbon, pollens, organic particulate matter ranging from 100 nanometres to 50 microns, sulphur oxides (SOx), nitrogen oxides (NOx) from vehicular traffic, and microbial pathogens including viruses and bacteria. The technology’s multi-pollutant capability addresses the compounded burden of cremation smoke, temple-corridor exhaust fumes, and biological aerosols — all converging at one of India’s most densely visited religious sites.

    “By improving air quality at Shri Kashi Vishwanath Dham, we aim to enhance the environment for both local residents and the millions of devotees who visit this revered landmark. Our collaboration with Amida Cleantech showcases our support for innovative Indian technology while driving meaningful change.” Jindal Stainless said in a statement.

    Alignment With National Policy

    The Sanjeevan air purification initiative is formally aligned with the National Clean Air Programme (NCAP) launched by India’s Ministry of Environment, Forest and Climate Change, which mandates measurable reductions in particulate pollution at the city, regional, and national level. SKVD authorities have formally approved the installation, a sanction that both companies regard as a critical enabling step for future rollouts at similarly congested heritage sites.

    Amida Cleantech said the system is designed to capture a significant portion of cremation emissions at their source, and to reduce measured PM concentrations along the temple corridor — protecting pilgrims, resident priests, and the ornate stone façades of the SKVD’s historic buildings from accelerated chemical weathering caused by acidic smoke deposits.

    Broader Significance

    Analysts note that Manikarnika Ghat conducts cremations around the clock, 365 days a year, meaning continuous emission loads uncommon at most pollution hotspots. Deploying a validated, scalable ambient purification system in such a demanding environment could serve as a proof-of-concept for other heritage and high-density religious sites across India. Sanjeevan air purification, if it meets its stated targets, would represent a replicable model bridging cultural heritage preservation, public health, and clean-tech commercialisation.

    Both Jindal Stainless and AMIDA were commended by local authorities for their commitment to the project. Amida Cleantech, whose guiding principle is “The Air You Breathe,” said ACE+ innovations are being positioned to address escalating ambient pollution across diverse high-exposure sectors — from industrial corridors to dense urban precincts.