In the sun-baked villages of Chhattisgarh, where the earth cracks under the weight of relentless summers, a quiet revolution is blooming in shades of yellow. For Sunita Yadav, a 38-year-old mother of three, the spice that once dusted her kitchen shelves has become the key to unlocking a future her family never dreamed possible—thanks to the transformative Ambuja Cements turmeric cultivation initiative.
Two years ago, Yadav was among 151 women from 11 remote hamlets, huddled in self-help groups (SHGs) that scraped by on subsistence farming. “We grew what the soil gave us—barely enough to eat,” she recalls, her calloused hands cradling a fistful of vibrant turmeric rhizomes. That changed in 2022-23, when Ambuja Cements—the ninth-largest global building materials giant and a pillar of the Adani Portfolio—launched its groundbreaking Ambuja Cements turmeric cultivation program as part of its CSR efforts to bolster rural livelihoods through sustainable agriculture.
With hands-on training in scientific methods tailored for Ambuja Cements turmeric cultivation, the women chose the hardy Salem variety and sowed 20 quintals of seeds across four acres. Raised-bed planting, organic manuring, and mulching weren’t just techniques; they were lifelines under the Ambuja Cements turmeric cultivation framework. The harvest? A staggering 3.7-fold yield surge, netting over Rs 2.66 lakh in their debut season. “It was like the gods smiled on our fields,” Yadav says, eyes lighting up. “For the first time, I had money to send my daughters to school without borrowing—all from embracing Ambuja Cements turmeric cultivation.”
Word spread faster than monsoon rains. By 2023-24, the Ambuja Cements turmeric cultivation initiative swelled to 261 SHG women, who tilled eight acres and birthed a community seed bank—a grassroots exchange ensuring quality rhizomes stayed local and affordable. They reaped 10,100 kilograms of turmeric, pocketing a collective Rs 5.05 lakh . “We weren’t just farmers anymore,” adds Rukmini Sahu, a 42-year-old group leader. “We were entrepreneurs, trading our sweat for seeds of tomorrow, powered by Ambuja Cements turmeric cultivation.”
This year, in 2024-25, the Ambuja Cements turmeric cultivation tide has crested with 313 women on board, fortified by better organic inputs and expert guidance from Ambuja’s teams. Their coffers now brim with over 3,100 kilograms of seeds—2,100 kilograms earmarked for sale to lure newcomers into the fold, while 7,500 kilograms sustain households through lean times. It’s a self-reinforcing cycle: Ambuja Cements turmeric cultivation fueling financial independence, one rhizome at a time.
Ambuja Cements’ Ambuja Cements turmeric cultivation push underscores a broader vow to women-led entrepreneurship in Chhattisgarh, blending continuous training with enterprise development to weave inclusive rural growth into the fabric of Adani’s diversified empire. For these SHG trailblazers, the golden root isn’t just a crop—it’s a testament to resilience, turning parched plots into plots of prosperity through Ambuja Cements turmeric cultivation.
