Tag: #WaterConservation

  • HDFC Bank Parivartan builds 15,289 water assets, boosts rural India

    HDFC Bank Parivartan builds 15,289 water assets, boosts rural India

    HDFC Bank Parivartan has built and restored over 15,289 water structures across more than 10,430 villages, delivering a powerful boost to rural water security and benefiting 14.92 lakh households.

    The flagship CSR programme has also provided access to safe drinking water in over 950 villages through community purification systems using UV, RO, and multi-stage filtration technology, supported by dedicated water tanks, tap connections, and regular quality monitoring.

    From farm ponds and check dams to jal minars, rainwater harvesting systems, lift irrigation, and recharge wells, HDFC Bank Parivartan has created diverse water assets tailored to local needs, especially helping tribal farming communities in Central India.

    Powering long-term impact, the bank combines every water structure with agricultural support including micro irrigation systems, shade net houses, Bio-Input Resource Centres, and multilayer farming. These integrated efforts have significantly increased irrigated area, reduced dependence on erratic rainfall, and improved crop yields for smallholder farmers.

    Community ownership remains central to the programme’s success. Women’s Self-Help Groups and Water User Associations actively participate in Village Action Plans, while GIS-based planning and convergence with government schemes like MGNREGA ensure precision and sustainability. Trained water user groups focus on water budgeting and judicious usage to keep assets productive for years.

    “At HDFC Bank Parivartan, we meet communities where they are — whether building ice stupas in the mountains or installing purification plants in villages that never had clean tap water,” said Ms. Nusrat Pathan, Head of CSR, HDFC Bank.

    “Through Parivartan, our work spans watershed development, rainwater harvesting, rejuvenation of water bodies, last-mile irrigation infrastructure, and climate-smart agricultural practices. Over 15,000 water structures and safe drinking water for nearly a thousand villages is a major milestone, but the real success lies in fields now yielding a second crop and children no longer falling ill from contaminated water. We remain committed to building a water-secure India,” she added.

    Natural Resource Management was introduced as a dedicated focus area under Parivartan in FY 2024-25, integrating water conservation with afforestation, soil health, and solar energy. The programme supports Sustainable Development Goal 6 (clean water and sanitation) and SDG 13 (climate action).

    HDFC Bank Parivartan operates across six key pillars — Rural Development, Education, Skill Development & Livelihood Enhancement, Healthcare & Hygiene, Financial Literacy & Inclusion, and Natural Resource Management. As of March 2025, it has positively impacted over 10.56 crore lives across 28 states and 8 Union Territories. In FY 2024-25, HDFC Bank spent Rs. 1,068.03 crore on CSR activities under the Parivartan umbrella.

  • DS Group achieves landmark water positive certification, joins elite corporate circle

    DS Group achieves landmark water positive certification, joins elite corporate circle

    Dharampal Satyapal Group (DS Group), one of India’s leading FMCG conglomerates, has earned Water Positive Certification from GRIHA (Green Rating for Integrated Habitat Assessment), recording a Water Positivity Index of 1.80 — placing the company among a select few Indian corporations to achieve such a high score.

    The certification, awarded under GRIHA’s Decarbonizing Habitat Programme, follows a two-and-a-half-year assessment across 30 business locations in India, covering divisions spanning food and beverage, mouth freshener, hospitality, and agriculture.

    Scale of Impact

    Conservation interventions by DS Group have created a cumulative water storage potential of 66 lakh kilolitres. The programme integrates rainwater harvesting structures, wastewater reuse systems, recharge wells, water-efficient fixtures, and ecological restoration measures. Projects in Rajasthan and Madhya Pradesh contributed significantly to groundwater recharge outcomes.

    “The whole world is moving rapidly towards sustainability, with global water demand projected to exceed supply by 40% by 2030,” said Rajiv Kumar, Vice Chairman of DS Group.

    “By embedding water-positive practices into our business and community initiatives, DS Group contributes meaningfully to the larger sustainability agenda that India is aiming for.”

    Kumar added that the Group views sustainability “not as a project but as a permanent responsibility,” guided by its philosophy of ‘Create What is Worth Creating.’

    Sanjay Seth, VP and CEO of GRIHA Council and Senior Director at TERI, called the certification “a statement of intent of responsibility and vision,” adding that DS Group had demonstrated that “sustainability, productivity and profitability can go hand in hand.”

    Broader Sustainability Context

    The Water Positive Certification adds to a wider sustainability programme at DS Group that spans water conservation, livelihood development, agricultural initiatives, and energy efficiency. The company’s headquarters holds both LEED Platinum and LEED Zero Carbon certifications from the U.S. Green Building Council.

    The achievement comes ahead of COP30, where water security and climate resilience are expected to be central agenda items.

    Founded in 1929, DS Group markets brands including Rajnigandha, Catch, Pulse, Pass Pass, LuvIt, and L’Opera across domestic and international markets.

    Established in 2007 as a joint initiative between Ministry of New and Renewable Energy and TERI, GRIHA operates as India’s nationally recognised green building rating system and is referenced in India’s Nationally Determined Contributions to the UNFCCC.