Tag: ShishuSanjeevani

  • India’s transformative fight against malnutrition via CSR

    India’s transformative fight against malnutrition via CSR

    Commerce and Industry Minister Piyush Goyal on Tuesday called for a transformative fight against malnutrition via CSr against malnutrition via CSR, stressing it as a collective national responsibility shared by government, corporates, communities and individuals.

    Addressing the National Conclave on the Role of Corporate Social Responsibility in Nutrition Security and Malnutrition Mitigation, organised by the National Dairy Development Board (NDDB) Foundation for Nutrition, Goyal said eliminating malnutrition is vital for realising Viksit Bharat by 2047 and ensuring long-term social and economic prosperity.

    He viewed the mandatory 2 per cent CSR spending as a floor, not a ceiling, and framed malnutrition via CSR initiatives as strategic opportunities for businesses to create shared value.

    Goyal praised NDDB programmes like Giftmilk and Shishu Sanjeevani, which deliver fortified milk and supplements to children in schools, anganwadis, aspirational districts and tribal areas via cooperative networks.

    Highlighting inter-ministerial synergy under the Prime Minister’s whole-of-government approach, he noted collaboration among ministries of Commerce, Cooperation, Animal Husbandry, Panchayati Raj, and Women and Child Development.

    NDDB serves as a key facilitator linking industry CSR with grassroots delivery, promoting affordable access to milk and fish as protein-rich foods.

    Goyal emphasised early intervention during pregnancy and childhood to prevent stunting, while advocating saturation coverage to every household.

    He positioned nutrition investments as building India’s future workforce and markets, benefiting corporates through healthier consumers and employees.

    Calling for a people’s movement, Goyal encouraged exceeding CSR obligations and personal contributions to achieve a malnutrition-free India.

  • Amit Shah to boost malnutrition mitigation with CSR programmes launch

    Amit Shah to boost malnutrition mitigation with CSR programmes launch

    Union Cooperation Minister Amit Shah is set to launch two Corporate Social Responsibility (CSR) initiatives aimed at boosting malnutrition mitigation among children in the national capital on Tuesday.

    The programmes — Giftmilk Programme and Shishu Sanjeevani Programme — will be unveiled during the National CSR Conclave titled “Role of Corporate Social Responsibility in Nutrition Security and Malnutrition Mitigation”, organised by the NDDB Foundation, an official statement said.

    The Giftmilk Programme, a CSR effort by SAIL-Bhilai Steel Plant in Chhattisgarh, will provide flavoured milk fortified with Vitamins A and D to around 4,000 children in government schools in mining areas of Bhilai Steel Plant. The milk will be supplied through the Chhattisgarh Milk Federation, managed by NDDB.

    The Shishu Sanjeevani Programme, supported by IDBI Bank as a CSR initiative, offers nutritional support to approximately 3,000 children at anganwadi centres in rural Nagpur district, Maharashtra. It features an energy-dense, ready-to-eat fortified supplement developed by NDDB and manufactured by the Bhandara Milk Union.

    The conclave aims to discuss collaborative and sustainable strategies to boost malnutrition mitigation in children.

    Several Union Ministers, including Rajiv Ranjan Singh, Annapurna Devi, Krishan Pal Gurjar, Murlidhar Mohol, S P Singh Baghel and George Kurian, will attend the event.

    Cooperation Secretary Ashish Kumar Bhutani, Animal Husbandry and Dairying Secretary Naresh Pal Gangwar, Women and Child Development Secretary Anil Malik, NDDB Chairman Meenesh Shah and other stakeholders are also expected.