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  • Varanasi farmers reap higher returns with floriculture

    Varanasi farmers reap higher returns with floriculture

    Farmers in Varanasi have reported significantly higher returns compared to traditional crops, along with early harvests and improved market access, thanks to a new Varanasi Floriculture initiative by Ambuja Foundation and HDFC Bank.

    The project, launched under the Holistic Rural Development Program (HRDP) in 15 villages of Uttar Pradesh, is helping small landholding farmers shift to high-value, sustainable flower cultivation to capitalise on the city’s strong religious demand for blooms used in rituals and worship.

    A total of 32 farmers, including both men and women, were trained in organic farming and eco-friendly crop protection techniques. They received nursery plants of Marigold, Rose, and Jasmine varieties, along with vermi bed units to produce organic manure that enhances soil health and fertility.

    Supported by onsite expert guidance and continuous follow-up, the farmers successfully adopted chemical-free Varanasi Floriculture practices across 6.4 acres of land.

    With an input cost of approximately ₹1,60,000, the initiative generated nearly ₹5,90,000 in total income, underlining the strong profitability of the model.

    “Ambuja Foundation and HDFC Bank are committed to bringing positive change in the lives of rural communities,” said Ms Pearl Tiwari, CEO, Ambuja Foundation. “This Varanasi Floriculture initiative promotes efficient and organic farming to support economic growth.

  • HDFC Bank boosts Parivartan Startup Grants with Rs 20 crore

    HDFC Bank boosts Parivartan Startup Grants with Rs 20 crore

    HDFC Bank, India’s largest private sector lender, on Monday announced the launch of the FY26 edition of its Parivartan Startup Grants programme, committing Rs 20 crore in non-dilutive grants to boost social impact-driven innovations.

    The initiative will support 10 strategic programmes across key sectors including climate innovation, agriculture and sustainable livelihoods, manufacturing and MSME innovation, financial inclusion, gender diversity and inclusion, as well as emerging fields such as AI and deep technology.

    Grants will primarily fund pilots, validation and early-stage scale-up for selected startups.

    The programme operates on an incubator-led model, with partners handling outreach, evaluation, mentoring and impact reporting. FY26 emphasises deeper sector focus, with collaborations including IIT Madras Incubation Cell for deep-tech, IIM Bangalore-NSRCEL for financial inclusion, and BITS Pilani for climate innovation.

    It also includes ecosystem-building efforts in Punjab and a nationwide incubator capacity programme in partnership with the Indian STEP and Business Incubator Association (ISBA).

    “Parivartan Startup Grants has evolved as a benchmark in the industry that works closely with institutions to support innovation addressing clearly identified social and environmental challenges,” said Kaizad Bharucha, Deputy Managing Director, HDFC Bank.

    Arup Rakshit, Group Head – Treasury, added that the programme provides structured institutional support through leading incubators.

    Since 2017, Parivartan Startup Grants has backed over 500 startups via more than 130 incubators, deploying over Rs 85 crore. Nearly 40% of supported startups are from Tier II and III cities, with supported ventures raising over Rs 900 crore externally.

    Applications will be handled through partner incubators.