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Tag: corporate social responsibility

  • HCL Foundation donates medical equipment to UP hospital

    HCL Foundation donates medical equipment to UP hospital

    HCL Foundation, the corporate social responsibility arm of technology firm HCLTech, has donated advanced medical equipment to a government hospital in Uttar Pradesh state, the foundation said on Tuesday, as part of efforts to improve healthcare infrastructure in the region.

    HCL Foundation provided the equipment to the Government Institute of Medical Sciences (GIMS) in Greater Noida, including a 3 Tesla high energy inductive therapy system for deep tissue healing, an intermittent compression therapy unit, a computerized balance evaluation system, a high power laser therapy unit, and a DEXA scan machine for bone health assessment.

    The new equipment is expected to benefit more than 30,000 patients annually from Noida, Greater Noida, the Delhi National Capital Region and surrounding areas, HCL Foundation said.

    “At HCL Foundation, we believe that quality healthcare should be accessible to everyone,” said Dr Nidhi Pundhir, Senior Vice President for Global CSR at HCLTech and Director at HCL Foundation.

    The donation by HCL Foundation supports the Uttar Pradesh state government’s efforts to strengthen medical infrastructure and expand healthcare access in the region.

    Brig. (Dr.) Rakesh Gupta, Director of GIMS, said the support from HCL Foundation would “significantly strengthen” the institute’s healthcare infrastructure and patient care capacity.

  • Global CSR best practices for Indian firms to adopt now

    Global CSR best practices for Indian firms to adopt now

    By Eldee

    Indian Corporate Social Responsibility (CSR) stands at a crossroads. While mandatory spending under Section 135 of the Companies Act has mobilized over Rs 15,500 crore annually, the decline to 1.87% of net profit—a six-year low—signals that compliance isn’t enough. The answer lies abroad: global best practices that transform CSR from obligation to competitive advantage.

    As Indian firms eye international markets and global talent, adopting world-class CSR strategies isn’t optional—it’s imperative. Here’s the blueprint that’s revolutionizing corporate citizenship worldwide.

    Strategic Alignment: Making CSR Core, Not Peripheral

    The first global CSR best practice Indian firms must embrace: integrate CSR with core business strategy, not treat it as a separate charitable wing.

    Technology giants like Microsoft don’t just donate computers—they build digital literacy programs that create future customers and skilled workers. Pharmaceutical companies like Novartis don’t simply fund clinics—they develop healthcare infrastructure that strengthens entire supply chain ecosystems.

    Indian companies can mirror this approach. Technology firms should champion digital literacy initiatives, healthcare companies prioritize public health systems, manufacturing units drive circular economy models. When Tata’s multi-year village development programs align industrial growth with community prosperity, they exemplify this integration—creating shared value, not one-way charity.

    Long-Term Impact Over Short-Term Optics

    Global leaders have abandoned the photo-opportunity approach. Instead of ribbon-cutting ceremonies, they commit to multi-year programs with measurable, lasting outcomes.

    Indian firms currently average project durations under 18 months. International best practice demands 3-5 year commitments minimum—time horizons that allow education programs to graduate students, healthcare initiatives to reduce disease burden, environmental projects to restore ecosystems.

    Unilever’s Sustainable Living Plan spans decades. Patagonia’s environmental commitments are generational. Indian corporations must shift from annual CSR budgets to sustained campaigns that compound impact over time, particularly in education, environmental restoration, and economic empowerment.

    Stakeholder Co-Creation: Community as Partner, Not Recipient

    Perhaps the most critical global best practice: genuine stakeholder engagement throughout the CSR lifecycle.

    Leading international corporations involve local communities, employees, customers, NGOs, and government bodies from initial design through implementation and evaluation. Communities aren’t beneficiaries—they’re co-creators.

    Indian CSR often suffers from top-down imposition: urban corporate offices deciding rural priorities without consultation. Global best practice demands listening tours, community needs assessments, participatory design workshops, and local advisory boards. When stakeholders shape programs, success rates multiply—needs are accurately addressed, cultural contexts respected, sustainability ensured.

    Collaboration Ecosystems: Leverage Expert Networks

    No corporation possesses all expertise needed for complex social challenges. Global leaders build collaboration ecosystems.

    They partner with specialized NGOs for on-ground execution, academic institutions for research and evaluation, government agencies for scale and policy alignment, other corporations for collective impact initiatives.

    Indian firms can dramatically enhance CSR effectiveness through strategic partnerships. Rather than building parallel systems, leverage existing NGO networks with decades of community relationships. Rather than proprietary programs, join industry coalitions addressing systemic issues—child nutrition, water conservation, skill development—where collective action produces exponential results.

    Innovation and Digital Integration: Technology as Force Multiplier

    Global CSR increasingly deploys cutting-edge technology for reach, efficiency, and impact measurement.

    Digital platforms extend education to remote villages through mobile learning. Telemedicine connects rural patients with specialist doctors. Blockchain ensures transparent fund tracking. AI analyzes program data to optimize interventions in real-time. IoT sensors monitor environmental restoration projects continuously.

    Indian firms, particularly in technology sectors, must leverage innovation for social good. The Ministry’s new web-based CSR-1 registration system effective July 2025 signals this direction—demanding digital tracking, transparent reporting, real-time monitoring. Companies should exceed these requirements, building sophisticated impact measurement systems that demonstrate return on social investment.

    ESG Integration: From CSR to Holistic Sustainability

    The global frontier: integrating Environmental, Social, and Governance (ESG) frameworks that encompass but transcend traditional CSR.

    International leaders adopt Science Based Targets initiative (SBTi) for climate commitments, join RE100 for renewable energy transition, pursue EV100 for electric vehicle fleets. They establish dedicated ESG committees at board level, integrate sustainability into executive compensation, publish comprehensive sustainability reports aligned with Global Reporting Initiative (GRI) standards.

    Indian firms must recognize ESG as business imperative, not compliance burden. Climate action reduces operational risks. Supply chain sustainability ensures resilience. Diversity and inclusion attract global talent. Robust governance mechanisms build investor confidence.

    Maharashtra, Gujarat, Uttar Pradesh, Rajasthan, Karnataka, and Tamil Nadu currently dominate CSR fund receipt—but ESG integration demands geographic equity, ensuring underserved regions receive proportionate investment.

    Transparency and Rigorous Impact Measurement

    Global best practice demands obsessive transparency and data-driven impact assessment.

    Leading corporations publish detailed CSR reports with specific metrics: students educated, patients treated, carbon sequestered, women entrepreneurs trained. They conduct third-party evaluations, randomized controlled trials, longitudinal studies measuring sustained impact years after program completion.

    Indian companies must move beyond anecdotal success stories and input metrics (money spent, events conducted) to outcome metrics (lives improved, behaviors changed, systems strengthened). Rigorous documentation, digital tracking, independent audits, and public disclosure build credibility and enable continuous improvement.

    Governance Architecture: Institutional Commitment

    Global leaders establish robust governance structures ensuring CSR isn’t dependent on individual champions but embedded institutionally.

    Board-level CSR/ESG committees provide strategic oversight. Chief Sustainability Officers hold executive authority. Cross-functional teams integrate social impact across business units. Employee volunteer programs democratize participation. Supplier codes mandate responsible practices throughout value chains.

    Indian firms should elevate CSR from compliance function to strategic capability, with dedicated leadership, adequate resourcing, and clear accountability mechanisms that survive leadership transitions and market fluctuations.

    The Competitive Advantage

    Why should Indian firms urgently adopt these global best practices? Because CSR excellence drives competitive advantage in increasingly conscious markets.

    Consumers prefer purpose-driven brands. Investors demand ESG performance. Employees choose companies with authentic social commitments. Communities welcome businesses that contribute meaningfully. Governments partner with corporations demonstrating responsibility.

    As India aspires toward developed nation status, Corporate Social Responsibility must evolve from defensive compliance to offensive strategy—where social impact and business success reinforce each other, where doing good and doing well become indistinguishable.

    The Rs 15,524 crore currently deployed annually represents immense potential. Channeled through global best practices—strategic alignment, long-term commitment, stakeholder engagement, collaborative ecosystems, technological innovation, ESG integration, rigorous measurement, and institutional governance—Indian CSR can transform from regulatory obligation to national competitive advantage.

    The global playbook exists. The question isn’t whether Indian firms can adopt these practices. It’s whether they can afford not to.

  • Inspiring Bathinda Nutrition Centres empower rural health

    Inspiring Bathinda Nutrition Centres empower rural health

    When 45-year-old Kulwinder Kaur first heard about a Bathinda nutrition centre opening in her village, Mehma Sawai, she was skeptical. “Another government scheme,” she thought, accustomed to promises that rarely reached her doorstep in rural Bathinda.

    But when a local health volunteer knocked on her door with seeds for a kitchen garden and advice on managing her borderline diabetes, something shifted. “She spoke in our language, understood our kitchens, our budget,” recalls Kulwinder. “For the first time, health advice didn’t feel like it was meant for city people.”

    A Trusted Face in a Medical Desert

    In Mehma Sawai, like many villages across Bathinda, the nearest proper healthcare facility is miles away. For women managing households on tight budgets, taking time off to travel to a clinic—let alone affording consultation fees—remains a luxury. Non-communicable diseases like diabetes and hypertension quietly creep into families, often undiagnosed until complications arise.

    Recognizing this gap, Ambuja Cement established a community Bathinda nutrition centre in the village as part of its CSR health initiative. But the real transformation came through people like Savita, a trained health volunteer from the village itself, who became the centre’s beating heart.

    Where Street Plays Meet Diabetes Awareness

    Savita’s approach was refreshingly simple: meet people where they are. She organized street plays featuring local talent dramatizing the consequences of ignoring health warnings. She distributed vegetable seeds door-to-door, turning kitchen gardens into practical nutrition lessons. During harvest season, she held cooking demonstrations showing how to prepare diabetic-friendly meals without abandoning traditional recipes—focusing on diabetes prevention tips like balanced Punjabi staples.

    “I tell them: you don’t need fancy diets or expensive medicines to start,” says Savita. “Just add more greens, walk after dinner, check your blood pressure once a month. Small changes, big impact.”

    Slowly, the Bathinda nutrition centre became more than a health outpost—it became a gathering place where women shared recipes, compared blood sugar readings, and held each other accountable. Mehma Sawai’s women, many of whom had never learned to read warning signs of hypertension, now confidently discuss symptoms and prevention.

    Nine Villages, One Mission

    The success of Mehma Sawai’s Bathinda nutrition centre caught attention. Ambuja Cements has now replicated the model across nine villages in Bathinda, each anchored by a trained community volunteer who understands local barriers and speaks the language of lived experience. These empowering efforts are fostering sustainable health habits, one village at a time.

    For Kulwinder, the impact is deeply personal. Her blood sugar levels have stabilized. Her kitchen garden now supplies fresh vegetables year-round. But more importantly, she has knowledge—and that has given her agency.

    “Earlier, illness felt like fate. Now I know I have choices,” she says, tending to her thriving spinach patch. “And I’m teaching my daughters the same.”

    In villages where healthcare often arrives too late, these Bathinda nutrition centres are proving that prevention, rooted in community trust and practical wisdom, can be the most powerful medicine of all.