Ambuja Cements, India’s ninth-largest building materials provider and part of the Adani Group, has constructed 170 farm ponds and 3,410 rooftop rainwater harvesting systems in the Marwar Mundwa region to enhance water security and support sustainable agriculture for local farmers.
The corporate social responsibility (CSR) initiatives, focused on water-smart interventions including irrigation innovations and horticulture, aim to reduce climate dependency and boost rural incomes in Rajasthan’s arid Nagaur district.
In Didiya Kalan village, Ambuja supported farmers Bau Devi and Ganpatram with a 1,782 cubic metre farm pond and rooftop rainwater harvesting system, the company said in a statement.
The couple now grows cumin in the dry season and earned Rs 15,000 last year by selling excess water, enabling year-round farming.
Twenty farmers in the same gram panchayat benefited from farm pond construction, harvesting a total of 38,147 cubic metres of water for irrigation.
In Mundwa village, Bhauram Ji and Pipudi Devi addressed saline groundwater issues with a 1.7 million litre farm pond and rainwater system funded by Ambuja.
The family shifted to year-round cultivation of cumin, isabgol and cotton, raising annual income to 600,000 rupees from 200,000 rupees, including savings on outsourced water for drinking and crops.
Dharmendra Mundel in the region expanded his farmland from 15 to 30 bighas with a 2,178 cubic metre poly-lined farm pond backed by Ambuja, alongside sprinkler systems and a Pan Methi Cutter tool. His income rose to Rs 15-18 lakh annually, with Rs 200,000 saved on irrigation.
In Rupasar village, farmer Jagdishram received a 1.24 million litre farm pond and a horticulture “wadi” plantation from the company. He earned an extra Rs 100,000 from off-season cumin on 8 bighas, with the orchard expected to add Rs 50,000 yearly.
Ambuja‘s efforts in Marwar Mundwa, which include ongoing farmer training, target broader water security and economic resilience in rural India.